The Internet has revolutionised the way of communicating: on the Net it is possible to have conversations that were not possible in the era of traditional mass media, and which nowadays allow companies to construct a direct relationship with consumers. The Net is where news spreads by word-of-mouth: ‘top down’ communications no longer exists, instead it is necessary to move toward the exchange of messages between 'equals'.

To use Digital PR means believing in the potential of the Net to spread news, promote ideas, participate in dialogue and thus improve the profile of the brand OnLine.  In this way, not only is the positioning of the company’s website improved on the search engine (note that Digital PR is strictly related to the SEO activity), but it is also able to spread the brand in an apparently spontaneous manner, exploiting the power of the Net’s word-of-mouth.

Prima Pagina’s PR team understands just how important it is today to use the Net in its work, which is why it has specialised in Digital PR. This enables the client to make itself known OnLine and to increase Brand Awareness by through articles and interviews, the creation and updating of company blogs, and the production of press releases.
But in order to have an efficient and safe service, it is necessary to be certain that the message is published and spread. So it is essential to have a dedicated channel for dealing with OnLine information. Due to fifteen years’ experience in the world of IT, and years of involvement in the Net, the Prima Pagina PR team assists clients in Digital PR, working alongside them to create contacts in the ‘blogosphere’ and in monitoring forums, newsgroups and blogs.

Thanks to it’s long-established close ties with the leading titles, Prima Pagina’s press office is able to guarantee concrete results for its clients. Our close relations with leading journalists means that the press releases, news, and all the material produced by the Prima Pagina team will reach the most important OnLine outlets, to attain a notable “spread the word”.