Even though B2B communication relies mainly on other means, especially online ones, traditional advertising is still alive and used.

Prima Pagina integrates advertising into a media mix, calling into play all tools (from client database analysis to lead generation).

But, above all, it adds a creative touch in order to stand out, as in the case of this corporate comunication.

AN EFFECTIVE MARKETING TOOL

Case studies are true and impartial evidence of the effectiveness of a solution, of a product or of a service because they are the result of direct experience: they show what solutions companies have adopted to solve problems potentially similar to those other companies may be experiencing, and the advantages that these companies have gained after having adopted them. This is what makes case studies such a top level marketing tool.

Prima Pagina’s case studies for Cisco are a good example of how simple product information can be turned into effective communication, capable of giving information in a clear and direct manner, as well as creating the right vibe.

Cisco case studies

 

An example of one of our projects which became A GREAT SUCCESS at national and international level, is ‘Insieme’, a magazine created by Prima Pagina for NYCOMED, one of the top thirty Pharmaceutical and BioTechnology companies in the world.

The magazine began as a quarterly publication, mainly consisting of management announcements.    In the space of two years, it developed from a four-page bulletin, into a fully-fledged magazine of 28-32 pages, carrying interviews, news, features, and now also contains sections on culture and comedy.

Aimed originally at a domestic Italian readership it had success elsewhere in Europe, and has been aopted as a MODEL OF INTERNAL CORPORATE COMMUNICATIONS by the rest of the companies in the Nycomed group.   It is comes out quarterly with a print run of some five hundred copies.