Video and Data
From 2008 Nielsen – with the VIDEO CONSENSUS programme – began monitoring OnLine content and especially videos, including those that are embedded, downloaded, transformed, and re-uploaded.
Data provided by Video Census refers to American users, but provides an index of the increase in the presence of videos on the Net. The report released in August 2009 shows how, compared to the preceeding year, video-viewing OnLine had increased by 41 per cent.
Overall Online Video Usage (U.S.) |
||
August 2009 |
Year-Over-Year |
|
| Unique Viewers (000) | 139,176 |
18.00% |
| Total Streams (000) | 11,363,819 |
41.00% |
| Streams per Viewer | 81.7 |
19.60% |
| Time per Viewer (min) | 204.9 |
38.60% |
VIDEOCOMMUNICATIONS
The Web calls the VideoThe Video is the new frontier of the Web, these days much-used to enrich corporate websites, or to exploit the buzz effect on outlets such as YouTube and the new Social Networking sites. Prima Pagina boasts a specialist video-producing team, making its expertise and creativity available to clients.
Already, many companies have used Prima Pagina’s professional video-makers to film an event, to make a product-presentation in an original way, or to support the sale of goods and services. Bandwidth availability (xxviii) has permitted an incredible diffusion of this medium, which is a much more pleasurable and efficient method than the simple written communications.
But what criteria are necessary for a video OnLine?
First of all, BREVITY. A video must have a duration of only a few minutes, in order to avoid a lack of concentration on the part of viewers used to ‘zapping’ on websites. A video must also be SIMPLE: to present a new product it is not necessary to create a sophisticated film costing huge sums. It’s enough to have a camera and a good speaker in order to produce a direct message in a few minutes that is functional for OnLine use.
Bear in mind that OnLine videos are viewed on small screens in low resolution, with mono sound. There is no need for lighting, makeup, or recording studios. Also, messages on the Web need to be frequently renewed so it is important to concentrate on regular updates, rather than on the technical quality of a single video, the life cycle of which is decidedly brief.
